Managing social media media accounts from creating, curating, and scheduling content, to monitoring and delivering ads on a regular basis, is by far one of my favorite things to do. It's now a vital way for brands to reach their audiences whether their selling products online, creating a community, or trying to reach local customers. From a spot on hashtag game, specially themed and curated content, and regular engagement with followers here is a run down of how I make that happen.
Nuflours Gluten Free Bakery
a local gluten free bakery in Seattle, WA specializing in gluten free pastries, breads, and cakes. Focus on engaging with the local gluten free community, featuring products, using Seattle specific hashtags to drive local awareness. Promotions include holiday products, a 1K follower giveaway, and a Galentine's Day event.
The most growth in followers and engagement was seen through Instgram. This was done with daily posts of products and promotions, regularly engaging with gluten free and foodie pages, and using a specific set of hashtags.
The first giveaway done via Instagram after reaching 1000 followers. Done as a way to give away product to say thank you to the community, but also drive awareness by allowing people to tag multiple friends in the comments below for multiple entries in the drawing.
disclaimer added as required by Instagram for giveaways. Post was in no way boosted as this was done before such features were integrated on Instagram.
With speciality holiday products coming out regularly it was vital to update the website and social media accounts with up to date menu information. From spooky cupcakes for halloween, Thanksgiving pies, gingerbread houses, Valentine's cakes and cookies, to April Fools day burger cupcakes.
Awareness was promoted by regular updates and Facebook boosts and ads that linked directly to the website where a special order could be made for pick up.
#seattlefood #eatlocal #glutenfree #glutenfreeseattle #theeatguide #seattlefoodie #buzzfeast #eeeeeats #cleaneating #eater #feedfeed #foodbeast #foodgram #yahoofood #huffposttaste #foodbassador #foodporn #nomnom #myfab5 #theeatguide #seattleeats #lovefood #goodeats #vscofood #glutenfreelife #igers_seattle #seattlehappyhour #veganseattle
Earth Day Promotion 2016
Cone & Steiner
Your Neighborhood Market in Seattle's Pioneer Square and Capitol Hill Neighborhoods. Established in 1914 and Re-established in 2015, Cone & Steiner brought the general goods store back to Seattle. Featuring a selection of local goods as well as grocery, mercantile, charcuterie, beer, wine, flowers, and espresso. Social Media focus is on featuring products, demos, beer & wine tastings, as well as the community.